Sharp increase of 61% in trade visitors and 49% in international participations
With record performances in terms of internationalisation and the conclusion of numerous commercial agreements, the 31st International Exhibition of Agricultural Machinery, Equipment & Supplies “Agrotica” was held from 12–15 March at the Thessaloniki International Exhibition & Congress Center.
The 31st Agrotica recorded an impressive increase of 49% in international participations compared to the corresponding event in 2024. This was accompanied by a significant rise of 61% in international trade visitors.
Overall, the exhibition hosted 1,520 exhibitors from 42 countries, covering 100% of the available exhibition facilities, namely 38,000 m2 of net exhibition space, incorporating even the “I. Vellidis” Congress Center into its operational layout.
The international reach of the exhibition was reflected in the attendance of trade visitors from 37 countries (compared to 28 countries in 2024). The international audience came, among others, from: USA, Japan, China, Germany, France, the United Kingdom, Italy, Spain, Israel, Austria, Sweden, Denmark, Belgium, Czech Republic, Ireland, Turkey, Egypt, Morocco, Tunisia, Azerbaijan, Armenia, Ukraine, Georgia, Belarus, Lithuania, Malta, Moldova, Poland, Portugal, Slovakia, Bulgaria, Romania, Serbia, Albania, North Macedonia, Bosnia and Herzegovina and Kosovo.
With the aim of maximizing business extroversion, an organized programme of scheduled B2B meetings was implemented for the first time at Agrotica, in cooperation with the Federation of Industries of Greece (SBE) and the Enterprise Europe Network. Through the dynamic Hosted Buyers programme, 500 meetings were held between exhibitors and 33 trade visitors from 9 targeted markets. At the same time, 1,500 meetings were organized within the framework of structured group visits of 500 professionals from the Balkans.
Parallel Events
The 31st Agrotica operated as a platform for showcasing smart farming technologies. Through a targeted collaboration between TIF-HELEXPO and the Centre for Research & Technology Hellas (CERTH) / Institute of Bio-Economy and Agri-Technology (Pavilion 11), advanced digitalization solutions were presented: smart crop monitoring, Artificial Intelligence (AI) applications, interoperable platforms, climate data analysis tools and simulation models for climate-smart agriculture.
At the level of conference content, the Panhellenic Conference of AGROTICA titled “From the seed of knowledge… to the fruit of innovation” stood out, co-organized by TIF-HELEXPO and the School of Agriculture of AUTH, marking the historic anniversary of 100 years since the establishment of the university faculty.
Finally, the success of the event was supported by the decisive contribution of sectoral bodies. The Association of Importers and Representatives of Machinery (SEAM), the Hellenic Association of Manufacturers of Agricultural Machinery (EKAGEM) and the Association of Fertilizer Producers and Traders (SPEL) supported Agrotica with the participation of hundreds of their member companies and highlighted the exhibition as one of the most important events of the agricultural sector in Southeastern Europe.
TIF-HELEXPO renews its appointment with the agricultural sector and its businesses from 28–31 January 2027 at the 14th International Exhibition for Livestock and Poultry Zootechnia, from 4–7 March 2027 at the 15th Panhellenic Exhibition for Agriculture and Livestock, AgroThessaly (in Larissa) and from 27–30 January 2028 at the 32nd Agrotica.
